3D Streaming TV Platform
Immersive web · streaming
The problem
A TV channel's site was a flat list of shows. Viewers scrolled past it the way they skip ads — nothing about it felt like television, and nothing on it turned a visitor into a returning viewer.
Stack
- React
- Three.js
- 3D pipeline
- Performance engineering
The build
- Designed and built a fully immersive 3D browsing experience — depth, camera motion, and spatial navigation instead of static grids.
- Engineered it to stay fast under real streaming traffic: progressive 3D loading, poster-frame first content, transform-only animation.
- Wired the content pipeline so programming updates don't need a developer.
Status & outcome
Shipped as a production site for the channel. The build demonstrates the exact combination this studio sells: cinematic 3D that still performs. Metrics section appears once real channel numbers are supplied.
Traditional 2D Flat Web vs. 3D Spatial Retention
Unbroken camera choreography, dynamic PBR lighting, and spatial audio cues.
Flat image cards with generic scrollbar. Viewers skim past like a standard banner ad.
Drag slider left & right to evaluate the conversion & dwell time difference.